186. Turning Your Intellectual Property into Legacy Products: From Cookbooks to Journals and Beyond with LeAnna Weller Smith

Helping clients transform their intellectual property into legacy products opens up a new revenue stream while amplifying their thought leadership. Whether it’s through cookbooks, planners, calendars, journals, or decks, these products offer a powerful way to connect with new clients and customers, repurpose existing work, and serve as a strategic business builder. Additionally, they can be used as valuable upsell opportunities, enhancing the overall customer experience and solidifying the client’s brand presence in the market.

LeAnna Weller Smith is the CEO, Founder, and Executive Creative Director of Weller Smith Design (WSD), an award-winning boutique design agency. With over 20 years of experience, she has earned recognition such as the 2020 Top Graphic Designer of the Year Award and a feature in the 2021 People to Watch Issue of GDUSA Magazine. Before founding WSD, LeAnna worked at LaPlaca Cohen, designing for institutions like The Met and the National Gallery of Art, and at Artisan Books, creating high-profile cookbooks and calendars. Today, WSD collaborates with thought leaders, non-profits, and small businesses, helping them elevate their brands across various mediums. LeAnna is also the creator of Productologie by Weller Smith Design®, the host of Creatively Speaking on YouTube, and the founder of the publishing imprint Lowercase Ink.

You can find LeAnna here:

Website: https://wellersmithdesign.com/

Instagram: @wellersmithdesign

Facebook: https://www.facebook.com/WellerSmithDesign/

Listen to her podcast, Creatively Speaking, here:

Spotify | Apple Podcasts

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