Ginger Biz
Jiving on business, while balancing everything else, I’m here to talk about topics from marketing, management to motherhood and everything in between! Join as we dive into entrepreneurship with a splash of encouragement.Let me help you reach your goals!
Episodes
205 episodes
204. RERUN: The Value of Becoming a Lifelong Learner
This episode was originally aired on January 24, 2023We can all understand how important learning is, right? But what separates a lifelong learner from someone simply taking a class?It is a commitment to a growt...
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Season 1
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Episode 204
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16:34
203. Collaborating on the Mic: How to Leverage Guest Appearances to Expand Your Reach and Create Exciting Content
Collaboration is key to success in podcasting. Guest appearances, co-hosting, cross-promotion, and ad swaps are some of the most effective ways to expand your reach, build credibility, and create engaging content. In this post, we’ll explore...
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Season 1
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Episode 203
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22:39
202. Building a Strong Brand Foundation: Identity, Message, and Marketing Essentials with Anna Boulier
In this episode, Anna, a creative designer with expertise in brand identity, messaging, and marketing, shares her insights on building a strong foundational brand. Drawing from her experience helping service-based businesses align their goal...
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Season 1
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Episode 202
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37:52
201. How to Find Synergy When You're Multi-Passionate: Aligning Your Passions and Using Systems Across Platforms
Are you juggling multiple passions and struggling to find balance? In this episode, I share how to create synergy between your diverse interests. From integrating Human Resources, photography, and podcasting into a cohesive vision, to using ...
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Season 1
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Episode 201
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20:17
200. Creative Ways to Repurpose Podcast Content
Your podcast doesn’t have to stay confined to audio! In this episode, we explore creative ways to repurpose podcast content into blog posts, social media, eBooks, videos, and more. Learn how repurposing can expand your reach, improve SEO, an...
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Season 1
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Episode 200
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14:19
199. Unlocking the Power of Podcast Guesting: Marketing Beyond Social Media with Julie Fry
In this episode, we’re joined by Julie Fry, the Founder of Your Expert Guest, a podcast guest booking agency dedicated to helping impactful women get heard by their ideal clients without spending endless hours on social media. Julie and her ...
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Season 1
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Episode 199
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38:23
198. Monetizing Your Podcast Without Selling Your Soul
Learn simple, authentic ways to monetize your podcast while staying true to your values. From sponsorships and affiliate marketing to premium content, merchandise, and live events, we'll show you how to generate revenue without overwhelming ...
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Season 1
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Episode 198
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18:02
197. Making Social Media Fun Again: Authentic Engagement and Strategy with Jayci Trujillo
In this episode, we sit down with Jayci, the vibrant and energetic Founder of Happy Girl Marketing Co. Jayci is a social media expert who brings a fresh, fun approach to the digital landscape. She shares her unique perspective on social medi...
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Season 1
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Episode 197
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37:23
196. Hiring for Potential vs. Experience: Which is More Important?
When hiring new talent, should you prioritize candidates with extensive experience or those with raw potential? In this episode of Ginger Biz, we explore the pros and cons of each approach and how to strike the right balance for your business.<...
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Season 1
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Episode 196
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13:39
195. How to Get Your Podcast Noticed: Marketing Tips That Work!
Want to get more listeners for your podcast? In this episode of Ginger Biz, we share creative marketing tips to help your show stand out! From running giveaways to optimizing for SEO, we cover strategies that will grow your audience and increas...
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Season 1
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Episode 195
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15:18
194. Streamline Your Business: CRM, Project Management, and Admin Support for Success with Brittany Carron
In this episode, we chat with Brittany Carron, a virtual assistant and system strategist based in the Philadelphia area. With over a decade of experience as a personal and administrative assistant, Brittany founded East Point Virtual Solutio...
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Season 1
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Episode 194
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30:33
193. Workplace Flexibility: How to Implement Policies That Benefit Both Employees and the Business
In this episode of Ginger Biz, we discuss the growing importance of workplace flexibility and how businesses can implement policies that balance employee satisfaction with productivity. From remote work to flexible hou...
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Season 1
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Episode 193
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25:51
192. Building Resilience: How to Develop Mental and Emotional Strength to Bounce Back from Setbacks
In this episode of Ginger Biz, we break down the key elements of building mental and emotional resilience. Learn how to handle life’s challenges with confidence and come out stronger on the other side, whether you’re d...
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Season 1
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Episode 192
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24:13
191. Guilt-Free Time Off: How to Step Away from Your Business and Thrive with Josi Dumont
In this episode, we sit down with Josi Dumont, a certified and ICF accredited Leadership & Mindset Coach, who specializes in helping leaders worldwide overcome self-doubt and Imposter Syndrome. Josi shares her insights on how building de...
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Season 1
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Episode 191
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40:15
190. Effective Decision-Making: Align Your Choices with Values and Goals
Today, we're exploring something essential for success and personal growth: Effective Decision-Making. Whether you're making small choices like what to eat for breakfast or big decisions like career changes or personal investments, decision-...
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Season 1
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Episode 190
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15:19
189. Networking and Building Relationships: Leveraging Connections for Success
In this episode, we explore essential strategies for networking and building genuine relationships that can propel your career or business to new heights. Effective networking goes beyond simply exchanging business cards—it's about creating ...
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Season 1
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Episode 189
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15:31
188. Work Smarter, Momma: Automate Your Business and Reclaim Your Family Time with Brianca Johnson
In this episode of Ginger Biz, host Katy Murray chats with Brianca Kirkman, MA, a seasoned Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an...
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Season 1
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Episode 188
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38:52
187. Rest: A Deserved Right or Earned Reward?
In this episode, we'll be discussing whether rest is a reward or a right. We'll explore the importance of rest for work quality, life balance, and family, etc. and we'll chat about the seven types of rest and how we can incorporate them into...
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Season 1
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Episode 187
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11:21
186. Turning Your Intellectual Property into Legacy Products: From Cookbooks to Journals and Beyond with LeAnna Weller Smith
Helping clients transform their intellectual property into legacy products opens up a new revenue stream while amplifying their thought leadership. Whether it’s through cookbooks, planners, calendars, journals, or decks, these products offer...
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Season 1
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Episode 186
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43:33
185. Mental Health and Resilience in Professional Life
In this episode, Katy, the host of Ginger Biz, shares her personal experiences with mental health challenges and the importance of resilience in professional life. Drawing from her journey as an HR professional and business owner, Katy discu...
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Season 1
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Episode 185
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17:30
184. Financial Planning in Entrepreneurship: Key Lessons from Real-Life Experience with Joseph Lombardi
In this episode we discuss the critical role of sound financial management in building and sustaining a successful foundation for your family and business. Listen as I am joined by financial expert, Joseph Lombardi...
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Season 1
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Episode 184
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34:04
183. Beyond HR: Unveiling the Secrets to Customer Service Excellence in Country Clubs
Drawing from my experience in the world of private country clubs, I've discovered valuable lessons that have transformed the way I run my business. Now, I want to share these insights with you—tips and strategies honed in the luxury service ...
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Season 1
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Episode 183
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19:25
182. Closing the Sale... the Easy Way with Nikki Rausch
Close more clients with the Selling Staircase! Many women business owners feel apprehensive about selling, fearing they might come across as pushy or insincere. CEO of Sales Maven, Nikki Rausch, offers a unique framework that empowers you to...
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Season 1
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Episode 182
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43:39
181. The Role of Passion and Purpose in Career Satisfaction
In this episode of Ginger Biz, I dive into the critical role of passion and purpose in achieving career satisfaction. I define passion as activities that bring joy and excitement, and purpose as having a sense of meaning and contribution in ...
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Season 1
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Episode 181
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11:52
180. Creating a Successful Social Media Machine with Cierra Lueck
In this episode, join as guest Cierra Lueck and I as we explore the strategies for going viral online and effectively converting views into sales. We discuss the key elements that make content go viral and how to harness this phenomenon to b...
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Season 1
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Episode 180
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51:58