Ginger Biz
Ginger Biz
242. Marketing in 2025: Trends and Strategies with Sara Connell
In this episode, Sara Connell, bestselling author and founder of Thought Leader Academy, shares her insights on the key marketing trends for 2025. From the evolving power of storytelling to building authentic personal brands, Sara offers actionable advice for authors, entrepreneurs, and thought leaders to stay ahead in a competitive market.
In this episode you’ll learn:
- Top marketing trends for 2025 and how to prepare.
- How storytelling will evolve and tips for crafting impactful narratives.
- Social media platforms and strategies to focus on for personal branding.
- Overcoming challenges and building authentic connections with your audience.
Whether you’re looking to scale your reach, write your first book, or simply create marketing that feels aligned and genuine, this episode will light a fire under you.
About Sara:
Sara has been featured on The Oprah Winfrey Show, Good Morning America, and The New York Times. As the founder of Thought Leader Academy, she helps entrepreneurs become successful authors and speakers. Her book Bringing In Finn was nominated for ELLE magazine’s Book of the Year.
Call to Action:
Pick one strategy from this episode, whether it’s building trust-based content or committing to showing up in front of a new audience each week, and implement it in your business. Start small, stay consistent, and watch your impact grow. Don’t forget to tag us on Instagram and let us know your biggest takeaway!
Listen to Sara’s podcast, The RISE, here:
You can find Sara here:
Website: https://www.saraconnell.com/
Instagram: @saraconnell
YouTube: https://www.youtube.com/user/saracconnellauthor
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You can find me here:
Instagram: @gingerbiz
Website: https://www.katymurrayphotography.com/
Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness
X: https://twitter.com/GingerBizKM
LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/
